Generation Z and Intention to Travel: Effects of the Perception of COVID-19
نویسندگان
چکیده
Previous studies have investigated the effects of coronavirus pandemic on different aspects tourism behaviour. However, research a specific generational group, Generation Z, is still limited. This exploratory study aims to examine, for members this generation, effect perceived risk COVID-19 and non-pharmaceutical interventions (NPI) their intention travel and, in turn, whether influences willingness pay extra benefit from additional safety measures. With approach, Structural Equations methodology has been applied based 629 surveys received using SmartPLS 3.0 analyse them. The results showed that higher Gen individual's security measures, positively NPI taken these influence intention. authors not found significant between Z's travel. Finally, they discuss theoretical practical implications results, providing suggestions recovery Z after pandemic.
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ژورنال
عنوان ژورنال: RIMCIS : International and Multidisciplinary Journal of Social Sciences
سال: 2023
ISSN: ['2014-3680']
DOI: https://doi.org/10.17583/rimcis.10539